On Being a Master of One, Not a Jack of All

Let me ask you a question, ...

Are you trying to accomplish too much?

Over the past few weeks, I've addressed ways you can work smarter, not harder, and accomplish your goals. But what if the reason you're not making progress is that you're taking on too much?

There are no shortage of ways to advance your career. To secure a new job or promotion, you can attend networking events, ramp up your LinkedIn presence, and learn new skills. To grow your customer base you can run ad campaigns, utilize email marketing, and invest time in dozens of social media platforms. Often, the reason we're not seeing the growth we want isn't because we don't have the tools; it is because we have too many tools and we're spreading ourselves too thin. We become a jack of all trades rather than a master of one.

And that's why I'd like you to meet Kelsey Chapman.

Two years ago, Kelsey began her blogging journey. Rather than become overwhelmed with all the promotion tools at her disposal, she knew she needed to pick one social media platform and thoroughly learn the inner-workings of it. After experimenting with the various platforms at hand, she landed on Instagram.

It wasn't an arbitrary choice. She knew that Instagram was the fastest growing platform among her target audience and the visual aspect aligned with her brand values. And by focusing on one platform rather than spreading herself across many, she was able to grow an engaged community of 40K followers...within her first year.

Since then, she has worked with over 80 clients one-one-one and hundreds of students in helping them to take their Instagram game to the next level. And this week, she's joining me to offer her Instagram expertise to the Branding Outside the Box audience in a free webinar: